Sustainability as a Global Culture

Here is a book that treats sustainability from a political economy and finance perspective. It adopts a Green Keynesian approach and gives pricing and investments a key role, and thus provides a fresh perspective on sustainable investments.

Professor Rick van der Ploeg

Director of Research, Professor of Economics

University of Oxford, UK

This book offers a compelling reframing of sustainability. Rather than treating it as a trade-off among competing objectives, Haluk Haksal presents it as a global culture that shapes how we invest, govern, and live. By tracing the path from mispriced markets through sustainable investment to macroeconomic policy, he provides both a sharp diagnosis of why current systems fall short and a coherent framework for aligning them with ecological limits and long-term human well-being. The clarity and structure of the analysis make this book particularly valuable for teaching in sustainability and environmental economics, as well as ecological economics.

Professor Karl Schmedders

Professor of Finance

IMD Lausanne, Switzerland

This book provides a comprehensive perspective on sustainability and environmental economics, making it a valuable resource for both teaching and research.

Professor Sevil Acar

Professor of Economics

Boğaziçi University, Istanbul, Türkiye

Sustainable finance has travelled a long way, but genuine sustainability is nowhere close. With this book, Dr. Haluk Haksal provides a comprehensive overview to readers interested in the history and future of sustainable finance. You will find yourself immersed between analytical detail and appeal to sustainability as a precondition for human freedom and dignity.

Philipp Censkowsky

Faculty of Business and Economics (HEC Lausanne)

University of Lausanne, Switzerland

This is an intellectually rich book that diagnoses the global pricing system's failure to internalize ecological and social costs, and builds a credible analytical framework for correcting it. Dr. Haksal offers an original analytical architecture that shows what follows when we stop treating sustainability as a trade-off and start treating it as the frame within which economic choices are made. This book is well-suited as a textbook in ecological economics or sustainability.

Professor Murat Tarakci

Professor of Innovation Strategy

IMD Lausanne, Switzerland

What distinguishes this book is its clarity on what actually changes behavior: culture, not compliance. By treating the SDGs as shared ethical coordinates rather than bureaucratic milestones, Haksal delivers an educational foundation we urgently need. The critique of GDP orthodoxy and the case for post-GDP economics are not tangential; they are overdue. Pluridisciplinary thinking has become the baseline.

Dr. Nathan Delacrétaz

Research Fellow, Center for Risk Management Lausanne (CRML)

Faculty of Business and Economics (HEC Lausanne)

University of Lausanne, Switzerland