Total Marketing: The business of integrating consumers, employees, and company networks

The book offers a forward-looking perspective on marketing as an interconnected ecosystem capable of using technology to offer customers truly personalised experiences. Frank Pagano and Mara Cassinari illustrate with clear and effective writing how the alignment between consumer and employee engagement and corporate networks promotes sustainable business growth in a highly dynamic and technological market. A mind-opening read: highly recommended.

Ilaria Carli

Avvocato, LL.M. - Senior Counsel