CHOICES: Never-Ending Dilemmas in Everyday Life

Arthur Asa Berger has done it again. He has written a book that is a philosophical treatise in ontology, a semiotic analysis of the objects and events of everyday life, and a practical guide to the meaning and logic of our unconscious activities, seamlessly uniting all these threads into a masterpiece of purveyance of life’s meaning. And he does all this in user-friendly language, explaining and practically illustrating profound ideas from philosophy, semiotics, and cultural analysis in an enjoyable way, as well as critiquing them when they need to be critiqued, making the book truly a great “read.”

Marcel Danesi

Professor Emeritus, Anthropology

University of Toronto

Drawing from influential theories like semiotics, this invaluable book delves into the power and mechanism of choices we make. It offers practical insights into decision-making, shedding light on the pivotal role of choice in our society, culture, and personal lives, where some choices we make shape our destinies.

Dr. Yoshiko Okuyama

Professor, Japanese

Department of Languages

University of Hawaii at Hilo

Professor Berger has an excellent knowledge of the most important studies in this field and uses them extensively in his book.

He explores the phenomenon of "choice" from different perspectives -semiotic, psychoanalytic, sociological, political, etc. [and] analyses these standpoints with numerous concrete examples.

The style of the book is quite attractive. Professor Berger adheres to readability requirements and writes with a wonderful sense of humour.

[He] is also an inspired cartoonist who illustrated the book with many cartoons. This is also good with regard to the book's attractiveness and readability.

[He] has also written a glossary of key terms relating to the main topics of the book.

[...] the book is a serious scientific achievement [and] very readable [...]

Dr. Christo Kaftandjiev

Professor, Faculty of Journalism

Sofia University, Bulgaria