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Advanced Institute of Industrial Technology, Japan

Marco Petroni and Giovanni Innella
In the age of post-capitalism, what is the value of design? Is value defined by economic potential? Or is it something far less tangible? Now more than ever design has the ability to engage us in economic, political and cultural debate, to actively resist the monotony of daily life, and to counteract the precarious situation on which modern society seems to rest. Positioning itself as a lens through which to view the world, design allows us, and in some cases, even forces us to reflect on the many aspects of the societies in which we live. Divided into three chapters, GOING REAL positions itself in relation to the works of Marc Jongen, Maurizio Lazzarato, Adam Greenfield and Tiziana Terranova, among others. However, unlike the abovementioned authors, this book draws on the works of selected designers and artists to reflect on the economic, political and cultural aspects of our post-capitalist societies. Beginning with an in-depth case study of Detroit during the downfall of the industrial era, this volume moves on to a timely and provocative insight into the human crises surrounding current migration trends with a particular focus on Calais. Finally, in the third chapter, the human body itself is laid bare as the authors analyse how and why the most personal of ‘spaces’ became not only the ultimate marketplace for businesses but also an object of control for governments.

Paul A. Rodgers, Helen Charman, Agata Jaworska, Silvio Lorusso, Lou Yongqi, Peter Childs, Mark Roxburgh, Amaresh Chakrabarti, Clive Dilnot, Marco Petroni, Constantin Boym, Maya Dvash, Justin McGuirk, Peter Lloyd Jones, Will Holman, Nelly Ben Hayoun, Tim Marshall, Babette Allina, Craig Bremner, Giovanni Innella, and Rachel Cooper
By examining the contemporary situation of the Design School from a global perspective, this book explores how the structure of design learning and teaching, research and practice, is being transformed by a number of internal, external, and contextual factors and the implications of these factors for future iterations of the Design School. Exploring contemporary design education, this book asks whether Design Schools are shaping a new type of designer, or if tomorrow’s designers will emerge from other professions such as business, health care, education, and computing, where design ‘thinking’ is now regularly applied. The book is proposed at a time when governments and markets across the world are reshaping education. In a time of rapid and intensive change, it looks internationally at the shape of the Design School of the future. The book has been developed from a series of summits that explored the future of the contemporary Design School informed by international perspectives from high level invited speakers from design education, culture and industry who were asked: * How can a Design School in the age of the Anthropocene best prepare future designers for this complex world? * How can the Design School maximize the potential opportunities suggested by this future, uncertain world at a time of rapid and intensive change? * Having changed the planet how should the Design School react to the planet changing us? The three summits reflect three significant turns in the contemporary Design School. The first focused on the current issues surrounding the Design School from the academic perspective. The second summit examined the increasingly intensive relationship between industry and Design Schools. The third summit focused on the increasingly close relationship between the Design School and the Cultural Sector. The book includes essays from the expanding landscape of the Design School, including educational providers, the design museum sector, the international design festival circuit and influential practitioners engaged in design education. The essays in this book provide a valuable, comprehensive examination of the future of the Design School and render a unique forecast of its probable trajectory.