Hardback
Handbook of Research on Cross-culture Business and Management
Rauno Rusko, Ernesto Guerra García, José G. Vargas-Hernández, Joana Vassilopoulou, Meltem Yavuz Sercekman, Kurt April, Mustafa F. Özbilgin, Rifat Kamasak, Chandra Sekhar Patro, Sushant Bhargava, Arti Sharma, Xiaodan Zhang, Sachin Sinha, Deepti Sinha, Jeremy Kwok, Rachna Bansal, Gaurav Gupta, Rachna Bajaj, Amit Kumar, Tarika Nandedkar, Madhvi Lamba, Rupa Rathee, James Phelan, Joyram Chakraborty, Yvonne Kamegne, Vinod Sharma, and Chandan Maheshkar
April 2023- / ISBN: 9781648896019
Availability: In stock
359pp. ; $80 €75 £66
As organizations and businesses continue to expand in the cross-border and multicultural markets, culture needs to be taken into consideration. At present, culture introduces significant changes in the core assumptions of business practices and skill expectations. Gaining cross-cultural compatibility is now a serious concern for businesses and organizations. Appreciating the overall view of cross-cultural business environment, 'Handbook of Research on Cross-culture Business and Management' is a significant attempt to contribute a piece of knowledge on different aspects of cross-cultural business and management, facilitating practitioners and academicians to explore different cross-cultural business practices and develop competencies. This book will be a unique source for cross-cultural business and management practices, helping people of both industry and academia to understand the cross-cultural business environment and improve management practices.
